Sustainable fashion. It's just soooo in.

Shirts made from Fairtrade-certified cotton; handbags made from second-hand jeans and car seat belts; trousers made from organic fibres; vegan-friendly faux-leather coats; re-purposed rubber trainers; recycled newspaper dresses....

Everyone's at it, from the eco-stalwarts, such as TRAID Remade, to the bandwagon-stowaways, like Nike. It may not be a new phenomenon, but it's certainly a blossoming one, thanks to the current consumer love of the Big G. Reen.

(Perhaps Oxfam was really just a cynical marketing ploy that happened to be years ahead of its time, so turned to charitable causes as a last resort? Marty McFly was probably involved there at some stage.)

However.

I do wonder whether this will really catch on...