I don't care how mind-blowingly innovative it is.

I don't care to know the astonishing details of how it works.

I don't care if this is set to be the recycling product of the century that will, ultimately and single-handedly, save our planet.

Because when I get a press release via an email whose subject title reads: "Re-usable sanitary pads from Bebeco‏", I ain't opening it.

Ewwww...