So, they've now got Lonely Hearts for farmers on the back of milk cartons, according to Ananova, today.

But are only dairy farmers allowed?

In which case we could soon see:

  • Arable farmers striking a pose on packs of Shredded Wheat
  • Orchard owners on cartons of apple juice
  • Sheep farmers on the backs of jumpers
  • Horticulturalists on the wrappings around Interflora bouquets (possibly a conflict of interests with the Valentine's Day customers)

But think of the luckiest group of all, who should be assured of great success as the blurry images on the backs of bottles ensure a satisfactory outcome for many a viticulturalist after a few glasses of wine...